Do not you ever thought about why things are no longer as before? There is a business practice known as obsolescence , which is the deliberate reduction in the life of the products to increase their consumption. In the documentary 'Buy, pull, buy' is a journey through the history of the programmed death of consumer goods, driven by companies to encourage purchases.
The practice of planned obsolescence began performing in the twenties when the main bulb factories they agreed in secret to the life of their products should be reduced from 2,500 to 1,000 hours for multiply their sales. As stated Cosima Dannoritzer, director of the documentary: "This business practice has become the basis of the modern economy, despite the terrible environmental consequences of a system that generates tons of unnecessary waste."
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